EXPRESS<sp>2</sp> launches narrative campaign: hearing the voices shaping Europe’s Social Contract
The EXPRESS2 project is pleased to announce the launch of its Narrative Change Campaign. Designed under Work Package 3 (WP3) and led by our partners from European Movement International (EMI), this major initiative is critical to the project’s mission: building a more inclusive, democratic, and sustainable social contract in Europe. By engaging EU inhabitants, policymakers, and civil society, the campaign aims to transform the current tacit agreement into an expressed one, thereby strengthening democratic governance and fostering participation across the continent.
The Campaign and its Voices
The Narrative Campaign utilises compelling storytelling to secure wider visibility and engagement at local, national, and European levels. We are releasing a series of videos featuring authentic voices, each representing a crucial generational perspective on the socioeconomic pressures currently challenging the European Social Contract.
These voices speak directly to crucial socioeconomic challenges across all age groups:
• Emily (Millennial, 36): She speaks for the millennial generation, highlighting housing insecurity, work stress, and the difficulty of building stability despite “doing everything right”.
• Anna (Gen Z, 24): She represents Gen Z, voicing frustrations about unemployment, low wages, and the feeling that institutions are not listening.
• Charles (Senior Generation, 77): Reflecting the perspective of those over 50, Charles focuses on aging, solidarity, and intergenerational fairness.
How Citizen Input Informs Policy
The primary goal of this campaign is not merely awareness, but exploitation of results. Each video concludes with a direct call to action, encouraging viewers to complete a tailored survey designed to gather citizen input for EXPRESS2.
We believe that EU individuals are contractual parties who must express their opinions on the content, rights, and obligations of the social contract. This robust data collection directly informs our policy advice:
- Policy Relevance: The authentic input gathered will directly inform EXPRESS2's policy briefs and evidence-based policy advice for EU policymakers.
- Impact Threshold: The campaign targets reaching 2.5 million citizens and aims for 5,000 EU inhabitants to participate in the tailored surveys. This participation is essential for providing the direct insights needed to build a fairer, more inclusive European Social Contract.
Get Involved
We invite all EU inhabitants to watch these videos, share them within their networks, and contribute their views via the tailored surveys below. Your insight is vital to helping EXPRESS2 #RethinkTheDeal and strengthen democratic governance in Europe.